Today we’re going to talk about why branding matters.
Most people who begin a business know they need some level of branding, but they don’t really know why or how to use it to its full potential. I know that sometimes branding can feel overwhelming or even a little bit confusing. But worry not! I’m here to break it all down for you and show you just how valuable branding can be for your business.
Now, let’s dive in and discuss what branding really is. It’s not just a logo. While a logo is certainly an important part of your visual identity, branding is so much more.
It’s the way you feel whenever you think of a specific brand. And let’s be real – branding is what makes you stand out in a crowded marketplace.
Think about some of your favorite brands. When you think of Target, for example, what comes to mind? Maybe you feel a sense of belonging or nostalgia, especially if you’re a mom. And that’s because Target has done an incredible job of emotionally connecting with its ideal customer: a suburban mother between 35 and 44 years old with a household income of $80k. From their house brands like Cat & Jack to their convenient store layout, everything about Target’s branding is designed to appeal to that specific audience.
On the other hand, Walmart may also value low prices, but their brand experience is completely different. That’s because Walmart’s target audience is low to middle-class rural families who want to shop conveniently in a single location. And their branding experience reflects that.
I was asked the question, “When should businesses invest in branding design?”
Starting a new business can be an exciting and daunting experience. There are so many factors to consider, from developing your product or service to establishing your brand identity. Many entrepreneurs wonder when they should invest in branding design. While there’s no one-size-fits-all answer to this question, there are some general guidelines to consider.
I always suggest that it’s best to wait until your business has been around for at least a year or two before investing in branding. During this time, you’ll be learning a lot about your business, your customers, and your market. You’ll likely be making changes and adjustments as you go, refining your offerings and your messaging. Until you have a clearer understanding of your business and what it represents, it’s difficult to create a truly effective brand.
That said, there are exceptions to this rule. For example, if you’re starting a product-based business, having a strong brand identity from the outset can be essential for making sales. In this case, it’s important to invest in a logo or other branding elements that will help you establish a visual identity and connect with your target audience.
Once you’ve been in business for a while and have gained more clarity about your values, mission, and messaging, it may be time to consider a more comprehensive branding package. This might include things like a full visual brand identity, a website redesign, or a social media strategy. The goal is to create a cohesive and compelling brand that tells your story and connects with your audience on a deeper level.
When it comes to branding design, it’s important to work with a designer or branding studio (like us!) who understand your business and your goals. It’s important to value the connection you have with your clients or customers and create a brand that reflects your values and beliefs. And that’s what a good brand designer should do– help you develop a strategy that leverages all the resources available to you, from visual design to messaging and beyond.
By waiting until you have a clearer understanding of your business and your audience, and by working with a skilled brand designer, you can create a brand that truly reflects who you are and what you stand for.
So if you’re ready to take your branding to the next level, let’s talk! I’m here to help you create the brand of your dreams!
Let me know some of your favorite brands and why in the comments!